Seth Yates

IDM Ties The Knot For An October Launch

MEDIA RELEASE
3rd August 2009

INDEPENDENT DIGITAL MEDIA TO LAUNCH WEDDING SITE THEKNOT.COM.AU

Independent Digital Media (IDM) has announced a significant step in the creation of its high-quality women’s lifestyle portfolio of websites with an innovative, one-stop wedding site, TheKnot.com.au, set to launch in October 2009.

IDM has entered into a license deal with the world’s #1 wedding website TheKnot.com, which has an average of 2.3 million unique browsers globally per month, to launch the hugely popular site in Australia.

“TheKnot.com already boasts more than 31,000 monthly Australian-based unique browsers, which gives us a strong local audience from day one,” said IDM’s Publisher Marina Go.

“IDM differentiates itself from competitors through innovation and elevating both the user experience and the advertiser experience, and this new site will be a perfect example of this approach.”

The site is set to become the most comprehensive and integrated wedding site in the country, a mix of locally produced editorial and international content.

Former Westfield’s whatswhat.com.au Editor Alicia Richardson has been appointed Editor, and Conde Nast New York’s former Accessories Editor for Modern Bride Magazine Tania Riddell has been appointed Fashion Editor.

“We’re so excited to be working with such a strong editorial team. Together we’ll collaborate to combine our vast archives with fresh local wedding planning content, creating an inspirational and practical resource for Australian brides,” said The Knot Co-Founder and Editor-in-Chief Carley Roney.

TheKnot.com.au will join IDM’s beauty site PRIMPED.com.au, which launched in August last year and is now considered Australia’s leading premium, dedicated beauty website.

“Our goal is to launch five key online lifestyle brands. PRIMPED.com.au has beauty covered and we are confident TheKnot.com.au will become the market leader in the bridal category,” said IDM’s Deputy General Manager James Hannan.

“With the Australian wedding market worth $5 billion, 110,000 weddings a year and the average price of an Australian wedding at $30,000, TheKnot.com.au not only has broad appeal, but will cater to a relatively recession-proof market.”

Site features include:
• Unique format of searchable directories of everything from gowns to jewellery to flowers to honeymoons
• Photo galleries of ideas for all wedding elements from engagement to reception
• Advice on etiquette
• Planning tools covering budgets, guest lists, gift registers and seating plans
• A virtual scrapbook
• Community forums
• Real Weddings

TheKnot.com.au landing page, live from 3rd August, features a competition to win a Palazzo Versace escape prize; and a there is a display advertising package to be won for clients who sign up to join the directory with an enhanced listing from launch.

Swine flu 8 weeks away…until then, there’s Codral

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This morning, I would like to do a shout out to a blog that I have been absolutely loving the content on for a while now. Lessons Learned by Eric Ries has some great content inspired by his experiences with the Customer Development process and Lean Development. I’m a big fan of these processes for startups. If I could resyndicate all of his content on my blog and just add “Yeah, what he said”, I would.

Map Reduce in the browser

Via Ajaxian:

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Juicer: Package your JavaScript and CSS

Via Ajaxian:

Christian Johansen has released Juicer a very nice Sprocket-esque tool for packaging and managing your JavaScript AND your CSS.

It has taken all of the best practices and put them in one tool, including:

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The cache buster feature is quite cool. Take a look at the output of these commands:

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