Apr 23 2006
Purple Cows
I’ve finally gotten around to reading Purple Cow by Seth Godin. Apart from having an absolutely fantastic given name, Seth is a marketing genius. In Purple Cow, he describes how most companies, especially in crowded marketplaces (aren’t they all?) are boring. His premise: “How do you stand out and be listened to in a crowded, time-poor marketplace?” Be remarkable. Don’t just be great, don’t follow the leader. Do something different, something that the big, established players are unable to do because of their vested interests.
Its a great read. Seth Godin has a great writing style, and this book should be required reading for anybody starting up a business or competing in an entrenched market segment.
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