Drove to Daylesford and back today. The one thing that stuck out to me during the 4hr return drive is how much the drought in Australia has had an effect. Everywhere you look out on the Western Highway, brown brown brown. Even the trees and supposed grass was brown.
On the back of the big announcement yesterday of Google acquiring DoubleClick, it appears that Google has decided to purchase the remainder of the Internet in a landmark US$2.4 trillion dollar deal. Details at Google Blogoscoped.
Funny stuff. And here I was thinking we were safe now that 1st April had passed.
Saturday morning and news of a big acquisition in the Digital Media space. Google has paid almost 2x what it paid for YouTube to buy advertising platform and services provider DoubleClick. Works out to something like 10x earnings.
In five years time, I believe we’ll look back at this acquisition as one of the most important acquisitions in advertising (in any medium, not just online) and as an inflection point.
I won’t analyse the deal in any more detail than that and will leave it to more sage analysts:
This acquisition was apparently foretold by Sean Ammirati on 4th April at Read/Write Web: DoubleClick Advertising Exchange - Could Lead To Google / Yahoo / Microsoft Showdown.
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