Oct 06 2007

New CareerOne launched

Published by sethyates at 9:31 pm under Business

The new CareerOne site has launched. It looks pretty good. New logo/brand is much cleaner. The site overall is a big improvement, so well done to the C1 team. As usual, Brett is on the case and has his own analysis.

Observations:

  • It appears they have dumped the Endeca search engine in favour of the Funnelback search engine. This is an interesting choice.
  • Significant portions of the site are still powered by Adicio, including the Job Email, Resume Centre and for some odd reason the Job Details.
  • The keyword search is fairly ordinary. A search for chief information officer in Sydney, NSW in the IT & T category returned jobs such as “NSW Police Officer”, “PABX Technician” and “TRAINEE PARAPLANNING ROLE - DEVELOP YOUR EXISITNG SKILLS!”. Seek’s search engine clearly leads in the aspect. However, this may have as much to do with CareerOne’s job content and demographic as the search engine.
  • The Salary Survey feature is just links to Hays PDF’s. Nowhere nearly as complete and well-thought out both Seek’s one (why can’t you get to it from their homepage?) and MyCareer’s salary survey section.
  • CareerOne’s training feature is just a page of advertising. Obviously, with a major portion of Seek’s business in their Learning division, their training site is much more comprehensive. MyCareer’s training feature is a step in between, being a listing of Open Uni courses.
  • The Self employment feature is also just a page of advertising. Again, Seek’s commercial site outstrips this. MyCareer doesn’t even have an offering here.
  • The Videos feature looks interesting. The key here will be for them to keep adding content and keep it up-to-date.
  • The Career Advice section is actually probably the strongest of the sector. MyCareer’s career advice is also very strong. These should probably be expected given the editorial/newspaper heritage of both sites. Seek’s section is fairly minimal.

Overall? Good result. Great to finally see their new site. Although they’ve hit well short of the promises made to the market and have still got plenty of ground to improve, the new site and brand are good and should provide a good platform to build on.

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