Mar 21 2008

LinkedIn Company Profiles

Published by sethyates at 6:55 pm under Business

As covered by TechCrunch, LinkedIn has added a Company Profiles feature. This feature shows detailed information about companies, including data from Capital IQ, Business Week as well as information discovered from its own database.

Information includes:

  • Summary description
  • Employees
  • New hires
  • Recent promotions and changes
  • Popular profiles
  • Related companies (career path before and after)
  • Top locations
  • Common job titles
  • Top schools
  • Median age
  • Median tenure
  • Gender

Its pretty impressive what they’ve been able to pull together from their database. Here’s a sampling on interesting info from the Fairfax Digital company profile page:

Fairfax Digital is an online publisher that focuses on areas including news and classifieds and city search directories [ed. not since 2002 when we sold CitySearch]. The company operates Internet portals such as the Sydney Morning Herald, The Age, The Australian Financial Review [ed. operated by Fairfax Business Media], mycareer.com.au, drive.com.au and domain.com.au. Fairfax Digital was formerly known as F2 Network. The company is based in Sydney, Australia…. see more Fairfax Digital operates as a subsidiary of John Fairfax Holdings [ed. now called Fairfax Media].

Mostly right, but looks to be based on information that several years old.

Popular Profiles

  • Ed Schmidt, Director of Operations - Southern Cross View
  • Seth Yates, Chief Technology Officer
  • Jack Matthews, CEO
  • Nikhil Jain, Online Marketing Manager - RSVP
  • pippa leary, Product and Marketing Director

Related Companies
Divisions

  • Fairfax Media
  • The Age

OK, so they got that wrong, Fairfax Media (the parent company) and The Age (a sister subsidiary) aren’t divisions of Fairfax Digital. Sure we can get it fixed up.

Here’s where it gets interesting:

Career path for Fairfax Digital employees before:

  • News Corporation
  • Sensis
  • IBM
  • Telstra
  • ninemsn

Career path for Fairfax Digital employees after:

  • News Corporation
  • ninemsn
  • BBC Worldwide
  • Optus

So there’s a lot of two-way traffic between Fairfax and News Corp and ninemsn. But it looks like once you’ve left Telstra/Sensis, there’s no going back.

Fairfax Digital employees are most connected to

  • Myca
  • News Corporation
  • realestate.com.au
  • Sensis MediaSmart

Looks like LinkedIn has misinterpreted “MyCareer” / mycareer.com.au (one of our business units) as Myca, which is a startup hedge fund in New York. Again, probably easily fixed.

Key Statistics

Top Locations

  • Sydney Area, Australia (300)
  • Melbourne Area, Australia (62)

Industry: Online Media
Type: Public Company
Status: Operating Subsidiary
Company Size: 1001-5000 employees [ed., that's the size of Fairfax Media]
Website: www.fairfaxdigital.com.au

Median Age: 30 years
Median Tenure: 2 years
Male: 58%
Female: 42%

Common Job Titles
Business Development Manager 7%
Web Developer 6%
Account Manager 6%
Journalist 4%
Developer 3%
Top Schools
Univ. of New South Wales 10%
Univ. of Sydney 10%
Univ. of Tech., Sydney 9%
Queensland Univ. of Tech. 4%
Royal Melbourne Inst. of Tech. 4%

Its interesting to have a look through the company profiles of companies in the industry and see the similarities and differences (e.g., most other media companies I browsed was 62% Male / 38% Female according to LinkedIn).  Although they have some work to do on getting the data more accurate (and they are apparently going to “wikify” the profiles to let employees edit the data), this is a great start.

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