Mar 21 2008

LinkedIn Company Profiles

Published by sethyates under Business

As covered by TechCrunch, LinkedIn has added a Company Profiles feature. This feature shows detailed information about companies, including data from Capital IQ, Business Week as well as information discovered from its own database.

Information includes:

  • Summary description
  • Employees
  • New hires
  • Recent promotions and changes
  • Popular profiles
  • Related companies (career path before and after)
  • Top locations
  • Common job titles
  • Top schools
  • Median age
  • Median tenure
  • Gender

Its pretty impressive what they’ve been able to pull together from their database. Here’s a sampling on interesting info from the Fairfax Digital company profile page:

Fairfax Digital is an online publisher that focuses on areas including news and classifieds and city search directories [ed. not since 2002 when we sold CitySearch]. The company operates Internet portals such as the Sydney Morning Herald, The Age, The Australian Financial Review [ed. operated by Fairfax Business Media], mycareer.com.au, drive.com.au and domain.com.au. Fairfax Digital was formerly known as F2 Network. The company is based in Sydney, Australia…. see more Fairfax Digital operates as a subsidiary of John Fairfax Holdings [ed. now called Fairfax Media].

Mostly right, but looks to be based on information that several years old.

Popular Profiles

  • Ed Schmidt, Director of Operations - Southern Cross View
  • Seth Yates, Chief Technology Officer
  • Jack Matthews, CEO
  • Nikhil Jain, Online Marketing Manager - RSVP
  • pippa leary, Product and Marketing Director

Related Companies
Divisions

  • Fairfax Media
  • The Age

OK, so they got that wrong, Fairfax Media (the parent company) and The Age (a sister subsidiary) aren’t divisions of Fairfax Digital. Sure we can get it fixed up.

Here’s where it gets interesting:

Career path for Fairfax Digital employees before:

  • News Corporation
  • Sensis
  • IBM
  • Telstra
  • ninemsn

Career path for Fairfax Digital employees after:

  • News Corporation
  • ninemsn
  • BBC Worldwide
  • Optus

So there’s a lot of two-way traffic between Fairfax and News Corp and ninemsn. But it looks like once you’ve left Telstra/Sensis, there’s no going back.

Fairfax Digital employees are most connected to

  • Myca
  • News Corporation
  • realestate.com.au
  • Sensis MediaSmart

Looks like LinkedIn has misinterpreted “MyCareer” / mycareer.com.au (one of our business units) as Myca, which is a startup hedge fund in New York. Again, probably easily fixed.

Key Statistics

Top Locations

  • Sydney Area, Australia (300)
  • Melbourne Area, Australia (62)

Industry: Online Media
Type: Public Company
Status: Operating Subsidiary
Company Size: 1001-5000 employees [ed., that's the size of Fairfax Media]
Website: www.fairfaxdigital.com.au

Median Age: 30 years
Median Tenure: 2 years
Male: 58%
Female: 42%

Common Job Titles
Business Development Manager 7%
Web Developer 6%
Account Manager 6%
Journalist 4%
Developer 3%
Top Schools
Univ. of New South Wales 10%
Univ. of Sydney 10%
Univ. of Tech., Sydney 9%
Queensland Univ. of Tech. 4%
Royal Melbourne Inst. of Tech. 4%

Its interesting to have a look through the company profiles of companies in the industry and see the similarities and differences (e.g., most other media companies I browsed was 62% Male / 38% Female according to LinkedIn).  Although they have some work to do on getting the data more accurate (and they are apparently going to “wikify” the profiles to let employees edit the data), this is a great start.

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Mar 19 2008

TheAge: “Fairfax online a threat to WAN: Seven”

Published by sethyates under Business

The Age had a report today stating that “Fairfax online a threat to WAN: Seven“.

Disclosure: I am employed by Fairfax Media.

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Sep 25 2007

AFR.com site to relaunch

Published by sethyates under Business

Fairfax ‘got it wrong’ on afr.com

“We got it wrong at the outset,” said David Kirk, Fairfax Media CEO.

Mr Kirk said the relaunch, which would occur soon, was due to the site not attracting enough subscribers.

Mr Gill has constantly defended Fairfax’s approach to the AFR’s website, saying it was the best way to commercialise Fairfax’s content.

Unlike most newspaper websites in which content is available free, to access stories written by AFR writers on the site costs between $25 a month and $150/month depending on the subscription level.

This follows

Murdoch making the case for free WSJ online

Murdoch said making the site, which currently charges an annual subscription fee of $99, freely available online would help boost viewership–and revenue–globally.

“‘If you make it free, it will hurt the paper’–I don’t think so,” he told investors at the Goldman Sachs Communacopia media conference in New York.

But the fee has hindered the business from attracting an even wider audience globally. That has restricted online advertising, whose rates are set based on the number of viewers.

And earlier…

NY Times to Stop Charging for Parts of Its Web Site

What changed, The Times said, was that many more readers started coming to the site from search engines and links on other sites instead of coming directly to NYTimes.com. These indirect readers, unable to get access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue.

“The business model for advertising revenue, versus subscriber revenue, is so much more attractive,” he said. “The hybrid model has some potential, but in the long run, the advertising side will dominate.”

On Friday, Mr Gill confirmed to The Australian that the site was being relaunched “in a matter of weeks”.

Hope for them all the best on the new site.

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Aug 07 2007

Taihape Paper Joins Fairfax Media

Published by sethyates under Business

Wow. Now we’re really expanding our reach…to Taihape.

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Dec 01 2006

Fairfax Media big winner in Walkleys (again)

Published by sethyates under Business

Fairfax Media have hauled in heaps more awards at the Walkleys. Big shout out to Matthew Absalom Wong for his work on on the Iraq DVDs and War of Ideas. What’s that now Matt, three (more?) Walkleys?

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