Jun
05
2008
From Shortlist on Tuesday (subscription required):
MyCareer traffic down sharply, SEEK and CareerOne rising
SEEK and CareerOne grew their candidate traffic during March, while MyCareer posted a large drop, according to the latest Nielsen Online data.
SEEK tracked 206,803 average unique daily browsers during the month, up 2.7%.
CareerOne moved back into the number-two spot, rising 0.8% to 64,204 average daily browsers.
Fairfax Digital - which includes MyCareer and the IT site IT2 - fell 12.6% to 57,498 daily browsers for the month.
I wouldn’t call 0.8% much of a rise, more like treading water and CareerOne have actually lost 0.6% RMS (Relative Market Share). However, the real news here is this represents a fall of nearly 5% RMS for MyCareer.
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Oct
06
2007
The new CareerOne site has launched. It looks pretty good. New logo/brand is much cleaner. The site overall is a big improvement, so well done to the C1 team. As usual, Brett is on the case and has his own analysis.
Observations:
- It appears they have dumped the Endeca search engine in favour of the Funnelback search engine. This is an interesting choice.
- Significant portions of the site are still powered by Adicio, including the Job Email, Resume Centre and for some odd reason the Job Details.
- The keyword search is fairly ordinary. A search for chief information officer in Sydney, NSW in the IT & T category returned jobs such as “NSW Police Officer”, “PABX Technician” and “TRAINEE PARAPLANNING ROLE - DEVELOP YOUR EXISITNG SKILLS!”. Seek’s search engine clearly leads in the aspect. However, this may have as much to do with CareerOne’s job content and demographic as the search engine.
- The Salary Survey feature is just links to Hays PDF’s. Nowhere nearly as complete and well-thought out both Seek’s one (why can’t you get to it from their homepage?) and MyCareer’s salary survey section.
- CareerOne’s training feature is just a page of advertising. Obviously, with a major portion of Seek’s business in their Learning division, their training site is much more comprehensive. MyCareer’s training feature is a step in between, being a listing of Open Uni courses.
- The Self employment feature is also just a page of advertising. Again, Seek’s commercial site outstrips this. MyCareer doesn’t even have an offering here.
- The Videos feature looks interesting. The key here will be for them to keep adding content and keep it up-to-date.
- The Career Advice section is actually probably the strongest of the sector. MyCareer’s career advice is also very strong. These should probably be expected given the editorial/newspaper heritage of both sites. Seek’s section is fairly minimal.
Overall? Good result. Great to finally see their new site. Although they’ve hit well short of the promises made to the market and have still got plenty of ground to improve, the new site and brand are good and should provide a good platform to build on.
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Oct
05
2007
After about a 12 month delay, the new CareerOne website will finally be launched from this weekend. After having nearly sent one Sydney-based web development company crashing in flames (cost of the project blew out well past $1.2mil$5mil apparently), its good to see that News have been able to finally launch the website. Hopefully it lives up to all the hype.
It appears this cutover was better timed to co-incide with a weekend than the previous one several years ago which took the site down in the middle of the week for several days.
The new website comes with a new brand which will be rolling out across News papers over the coming weeks.
UPDATE: Make that over $5mil for build.
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Dec
01
2006
Glenn Milne’s performance at the Walkleys last night adds new meaning to the phrase “attack dogs”.
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